business strategy

  A marketing strategy that is good and consistent can be linked to the success of that business, everyone wants to associate themselves with success, and every business wants to be successful like Apple, Coca-Cola, Nike, etc. It would have been nice to just get your hands on their marketing plan and strategy but these companies have serious confidentiality policies that make such information hard to come by. One thing is sure, these businesses are not just big and successful overnight, it is because they are meticulous and consistent.  Also, it is true, some of them have visionary leaders at the helm of affairs while some have a very fat budget, but after sifting through all of these companies, we noticed a few common trends such as the way the brand presents itself, the way the brand responds to consumers, and the the way the brand stays true to its values and mission.  Fortunately, these trends can also be adopted and duplicated because it is not just for businesses with huge marketing budgets but for any company no matter the size of their marketing budget.  Having narrowed down the marketing habits of some of the biggest companies in the world, we believe that these habits can easily be adopted by any business in order to dominate its niche and stand out among competitors. We must understand that being a big company is not just about making huge sales, it is also about making an impact and a lasting impression in the minds of your clients and customers. Without wasting time let’s dive in. Six(6) Top Marketing Strategies Found Among Successful Companies Around The World.  1. Coca-Cola: Brand Consistency It is an obvious and well-known fact that Coca-Cola is one of the most popular brands in the world thanks to their great marketing strategy. Their red and white logo is recognized in countries all around the world and people identify their the brand with feeling good and a source of refreshment. So how did Coca-Cola create such a recognizable brand? It is a straightforward answer, which is that they have kept their brand identity and product consistent for decades. Even though the company has been around for years, its logo has stayed relatively the same and its marketing slogans and taglines have continued to promote the same message of feel-good and refreshment. It is this level of consistency for over 130 years that has made Coca-Cola is one of the biggest brands in the world. Today, Coca-Cola owns a huge percentage of the beverage market and has numerous products under different names and brands, however, their most popular product, the infamous, iconic can of Coke has remained relatively untouched.  Coca-Cola spends an estimated $4.3 billion on marketing and advertising every year. The company has all the power in the world to market in whichever way they choose. However, year after year, time and time again, the company favours consistency and this is what has paid off for them in the long run. This just goes to show that when it comes to developing a recognisable and popular brand, consistency can go a very long way. 2. Apple: Creating a Movement. Apple did not fall into an overnight success. If you have been following Apple’s story, you would know that Apple had many roadblocks to navigate through before making it to the top of its niche market. The one thing that helped Apple in its race to the top, however, was its marketing strategy which is focused on the ability to create a movement. This movement helped the brand to create loyal customers in a form of a cult-like following that over the years, has remained loyal and stood the test of time together with the brand. In all of its marketing efforts, Apple has not just showcased its products but have also created the identity that its products are visionary and life-changing. Sure they have developed some amazingly advanced technologies, however in order to get average people excited about this, they have created beautiful, aesthetically pleasing gadgets that are not just for tech nerds but for everyday Joe as well. Their marketing has also helped to convey this identity by making people feel as if they need their products in order to enhance their life in some way. They have worked hard to win over consumers and have created a tribe of followers who are consistently excited about every new product launch announcement. Even though there are now many competing brands with similar technology like Microsoft or Samsung, it is Apple products that people line up overnight for, it is Apple products that make headlines in the news. Definitely for Apple to create this type of fanbase, it does take a few special attributes, however, it is definitely possible for any business to try and emulate. First of all, your brand must have an innovative and awesome product that can easily be integrated into people’s lives.  Even if it is a new product, as long as there’s a way you can market it as something people or businesses can’t live without you will hit your own honey spot. So, once you have been able to identify what makes your product or service so awesome, you have to market it in a simple and thought-provoking way, even a baby will understand. For example, there is nothing fancy about Apple ads, but they are simple, and clear and create a feeling of being part of something ultra modern and ultra innovative. Finally, you also have to deliver exceptional customer experiences. Remember, to develop a the tribe that is going to follow your brand, you have to make them feel like they are part of your brand and give them services that will make them fall in love with what you are offering. 3. Colgate: Creates Trust Colgate’s marketing strategy is customer-centric, Instead of just shoving their products down people’s throats, Colgate has taken a very different approach over the years and has