An Evergreen Step-By-Step Guide To An Effective SEO Strategy
A search engine optimization SEO strategy (also known as the search engine optimization “SEO” approach”)
is the process of planning and implementing step-by-step guides designed to improve the organic search
engine rankings of a website.
In layman’s terms, an SEO strategy is a process that you follow when you want to get more organic/free
traffic to your web page.
In today’s world, to achieve your business goals, it’s important to lay out an easy-to-follow,
achievable roadmap for your business. In short, you need to create an effective SEO strategy.
An effective SEO strategy must help you answer these questions:
- Where are you right now?
- Where do you need to be?
- How are you going to get there?
When it comes to creating an effective SEO strategy, it will be best to have an expert guide to follow,
a form of expert strategy that will hold you by the hands and tell you how and when to act.
Below you will find a step-by-step SEO guide put together by Retink.
Step 1: Rate Your Current SEO Performance
If you don’t know how your website is performing currently, it will be next to impossible to string
together any plan to take your website to the next level.
Your strategy development must begin by rating your current performance so you can improve
your SEO performance across:
- Organic visibility
- Keyword rankings
- Branded vs. non-branded traffic split.
There are tools you can use for this purpose, such as Semrush Organic Research Tool, which can
gather the insights you’ll be using to build your strategy.
Step 2: Create a List of Keywords
Keyword research is an essential step of any effective SEO strategy and one of the best ways to
find keywords that your target customers search for.
For example, start typing a keyword into Google’s search field, and it will populate a list of suggestions as seen below:
Keywords gotten from the approach are usually good and great because they come directly from
google and show that people are actively searching for them. As you might have known there are
two types of keywords, short tail keywords, and long tail keywords. Long tail keywords and much
less competitive than short tail keywords.
Even if long tails keywords have relatively low search volume levels, they’re much easier to rank for.
It is recommended that you keep typing a few different keywords into Google until you have a list of
about 10 different keywords.
Step 3: Analyze Google’s First Page(i.e Competitor SEO Strategies).
As good as it is to rate your own SEO performance, as a smart marketer researching your competitor
and their approach can save you a lot along the line. You do that by typing one of the keywords that
you found above into Google and noting down whatever pattern you noticed so it can guide you when
you want to post on your own website.
Step 4: Write High-Quality Content
When it comes to SEO content, you’ve got just two options:
Option 1: You can create something unique.
Option 2: You can create something entirely better
The important thing here is to use your marketing savvy and content writing sense and create
engaging content that is valuable to your target market. Valuable content includes content that
answers the questions that your buyers have, provides them with insights they can use, and educates
them so they can be better at what they do. To do this consistently you need expert hands and that is
where RETINK comes in.
Step 5: Set Your Goals and Key Performance Indexes (KPIs).
Setting goals and KPIs is another important aspect of creating an effective SEO strategy. You need
to have a pretty good idea of where you want to end up so that you’re able to put in place an
actionable plan to get there. Also, you should be able to measure your success and know when
you’ve achieved your goals (as well as track your progress against these and know when it’s time to pivot).
It is essential to know that goals and KPIs are different as seen below:
- Goals = The end outcome that you want to achieve
- KPIs = Metrics that demonstrate progress towards your goals
While these are often used interchangeably in SEO, you must set out for both of them during your
strategy creation phase.
Step 6: Improve User Experience
Great user experience ‘’UI’’ is beyond writing good content, good user experience has come to the
forefront of what is needed for strong SEO rankings. According to Robert Berris in his blog
Three UX Principles That Help Your Website Do Its Job Right. Google has evolved and they are
placing a higher emphasis on websites that deliver quality user experiences across multiple
platforms and devices. Though traditional ranking factors are still very much important, search
engine optimization is increasingly becoming user optimization. So use great graphics, animations,
and memes where necessary to improve users’ experience of your website.
Step 7: Hire An Expert
Although, basic SEO is mostly common sense. However, it is wise to hire an expert like RETINK to help
you write content that is fully optimized at a very small budget so as to ensure your website is truly SEO ready.
An expert like RETINK can audit your site and look at how it is performing against your most important
keywords and also provide content that fits with it.
If you follow the steps analyzed above you don’t need to be an SEO wiz to position your website for free/organic traffic from google.
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