Rama, a curious content creator, has been scrolling through social media, spotting one AI tool after another: video editors, writing bots, and SEO wizards. But it all feels scattered. He sees the buzz but isn’t sure how these tools actually help or where to even begin.
Luckily, Rai, Retink’s clever dog mascot and marketing pro, is here to connect the dots. He knows how creators like Rama can turn those AI tools into polished content, save time, and even build a business from it. Let’s see what Rai is hiding up his sleeve
Rama: What’s up, Rai? What have you been up to?
Rai: Hey Rama! Did you know people wrote everything manually for centuries? Scribes copying books by hand, authors drafting novels on typewriters, and students grinding through essays word by word? Even after the invention of computers, humans continued to do all of the typing and thinking themselves. However, AI writing tools have sprung onto the scene in the last ten years, first as basic grammar checks and then as full-fledged helpers like ChatGPT. According to Forbes (2023), 82% of companies already employ AI for content, and Google even accepts it as long as it benefits users. It’s crazy how quickly things changed, isn’t it?
Rama: Yeah, work’s getting simpler by the day!
Rai: Absolutely. The worst part is that the true difficulty is in identifying the appropriate tool. New ones pop up daily, woof! At Retink, we use AI for everything: ideas, images, videos, and graphics. Want to know my top 5?
Rama: Oh heck yes!
Rai: Alright, let’s dive in.
1. Copy.ai
Rama: Hey Rai, I have heard of this copy.ai. What’s is it really about?
Rai: {wags tail excitedly}, Oh, it’s like having a little writing buddy. You tell it what you need, like a social media caption, a product description, or even a fun email, and woof! It gives you smart, ready-to-use text in seconds. No more staring at blank screens.
Rama: So it’s not just a robot spitting out thousands of words?
Rai: Not at all! It sounds natural because it learns from actual, human writing. Ideal if you want to bypass the tedious bits or need suggestions quickly. And the best part? You can try it for free!
Rama: Okay, where do I start
Rai:Just visit Copy.ai, type what you need, and let the magic happen!
2. Descript: Editing Audio Like a Text Doc (Whaaat?)
Rai: Ever recorded a podcast and dreaded editing?
Rama: Don’t even get me started on the editing.
Rai: Guess what! I have the perfect solution for you. Descript. This AI tool transcribes audio, edits text, and updates the audio.
Rama: No way
Rai: Yap! This is a must have if you’re into video or podcast stuff. It lets you edit audio by editing the words. Want to remove a sentence? Delete the text, and just like magic, it’s gone from audio too.
And it gets cooler. Your voice can be mimicked by it. Crazy, huh?
Rama: Perfect for “efficient “(read: lazy) creators…
Rai: Haha. Rama. Next time, use their free plan to clean up your next podcast draft and say no to clunky editors. Woof!
3. Surfer SEO
Rai: Do you ever feel like it’s a guesswork game when it comes to SEO? Surfer SEO looks at the best material and gives you a cheat sheet with keywords, headings, and even the best number of words to use.
When you’re writing your article, it tells you live what to tweak: keywords, headings, everything.
Rama: So it’s like a GPS for ranking?
Rai: Sure. It helps you reach your destination faster and avoid potholes. Man! You must take advantage of their 7-day free trial. You’ll like it for sure!
4. ChatGPT
Rai: It’s practically my writing buddy. Need ideas? Scripts? Edits? A breakup text that sounds human! Sorted.
Rama: I’ve tried a few tools, but my stuff still ends up sounding stiff. How do you make it feel real?
Rai: Only if you’re lazy with your prompts. Be clear, be cheeky, and you’ll love the results. Plus it’s fast. Like, extremely fast. Woof! Use the GPT-4 model for sharper results.
5. HubSpot
Rai: Last but not least, HubSpot.
Rama: Isn’t that for emails and CRM?
Rai: It used to be. Now? It’s full content. Blogs, SEO, and landing pages all in one dashboard. Especially good if you’re juggling a team or clients. Their free CRM + AI tools are a must-have for startups.
Rai: There you have it, Rama!
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Now it’s your turn!
Which AI tool or marketing challenge should we break down next? Comment below or tweet us; we’ll turn your biggest content struggles into solved problems.
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